FAQ’s

Neural Web Optimisation (NWO) is the process of engineering a website to be more useful and accessible to AI-powered tools such as ChatGPT, CoPilot and Gemini. The term was created by software developers and engineers at Dodgems and Floss to describe the extensive research that they have undertaken in order to identify how websites need to work in the AI age.

The Neural Web Optimisation (NWO) tool is designed to thoroughly evaluate whether your website is fully prepared for the rapidly evolving world of AI-powered search engines and voice assistants. By identifying areas for improvement and optimisation, it gives you the chance to enhance your online presence, increase discoverability, and stay ahead of the competition as AI-driven search technologies become the new standard.

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Dodgems and Floss, a creative agency based in Canterbury, specialising in brand strategy and design, web design and development, marketing consultancy services, and motion graphics and animation. They created the NWO tool to give you an idea of where your website ranks for the key criteria that AI bots look for when leveraging your content.

Find out more here

Whilst it is still as important as ever to have a clear and compelling website with properly designed user journeys, it is now also of vital importance to design for what will soon be your website’s biggest user - AI. Optimising for the ‘neural web’ now gives you the potential to be favoured by AI over your competitors, ensures that your products and services are included in conversational AI responses and allows you to effectively pre-qualify customers so that they arrive at your website ready to transact.

A website’s speed should be 95% or higher to be considered optimised. Users will leave your website if it doesn't load quick enough. AI favors fast websites because speed improves user experience, boosts search visibility, and makes content easier to crawl and index.

An API is a set of rules and tools that allows different software applications to communicate and share data with each other. AI prefers accessing information through an API because it ensures data is delivered quickly, reliably, and in a standardised format.

Schema markup, also known as structured data, is a code (specifically, a vocabulary of tags) that you add to your website's HTML to help search engines and AI bots understand your content better. AI favours schema because it provides structured, machine-readable data that makes content easier to understand, categorise, and display accurately.

The NWO tool is searching for metadata to understand context, timestamps for freshness, well-written articles for authority, FAQs for quick answers, and reviews for credibility. AI loves this type of content because they provide clear answers, fresh insights, and authentic user perspectives.

Yes; contact us and we’ll discuss your results free of charge. We’ll discuss where we can help you make significant improvements to your website likely to result in the best return on investment (ROI) and provide you with an estimate.

Yes; depending on your technical competency and how your current website is built you will be able to make improvements yourself based on your NWO test results and this FAQ, along with other articles in the d&f Insights. We always recommend investing your own time as far as is practically possible, particularly in improving your website’s content. But when you’re ready for professional help we’ll be ready to take your website to the next level.

The search landscape is ever-changing, and never has that been more true than since the arrival of Large Language Models (LLMs) and AI-powered, conversational website discovery. However, NWO builds on traditional Search Engine Optimisation (SEO), making it a powerful and enduring piece of work that leverages web standards and established technologies. As such, undertaking NWO results in long-lasting improvements to the functionality and discoverability of your website.

Whilst AISO, AEO and GEO are all techniques that look to optimise your website for AI, they all refer to specific areas of optimisation. Only NWO focusses on the four pillars of optimisation that are crucial for AI readiness, which are Speed, Content, Schema and API Driven.

Technical engineering and content support for NWO from d&f is charged at £125 per hour plus VAT or sales tax (depending on your country). All new website builds undertaken by d&f are built with NWO at their core for no extra charge. Contact us for an estimate tailored to your needs and for help planning your NWO strategy and budget.