Neural web optimisation

What is NWO?

Our Neural Web Optimisation (NWO) platform is designed to thoroughly evaluate whether your website is fully prepared for the rapidly evolving world of AI-powered search engines and voice assistants.

By identifying areas for improvement and optimisation, it gives you the chance to enhance your online presence, increase discoverability, and stay ahead of the competition as AI-driven search technologies become the new standard.

<p data-block-key="n1x6c">of websites are not seen by AI bots</p>
0%

of websites are not seen by AI bots

<p data-block-key="pamzm">of websites have performance issues</p>
0%

of websites have performance issues

<p data-block-key="pamzm">of websites have no schema code</p>
0%

of websites have no schema code

How does NWO work?

As AI-powered search engines and voice assistants become the primary gateways to information, ensuring your website is fully optimised for these technologies is more important than ever. Neural Web Optimisation (NWO) is a comprehensive tool that evaluates your site’s readiness for this new search landscape, then provides a clear, actionable roadmap for improvement.

With NWO, you can:

  • Diagnose how well AI systems can interpret your pages
  • Uncover content, metadata and structure gaps
  • Prioritise quick wins and strategic improvements
  • Improve discoverability in AI answers and voice results

Whether you're an SEO specialist, a digital strategist, or a website owner preparing for the next evolution in online discovery, NWO helps ensure your content is not just searchable but understandable, accessible, and optimised for the AI-first web.

What does it look for?

Speed

Speed

We all know that a faster site is best, you have around 1-2 seconds before a human gets bored and clicks to another page. In terms of AI bots, it's much the same. The bots love speed, and they’re not going to wait around, making their user wait, while your website slowly chugs along.

API

API

A site's ability to ‘talk’ to and serve information to an AI bot depends on the set up on the back end. A site prefers to collect this information via an API to ensure quick, reliable and accurate results.

Schema

Schema

Structured data is like signposts for AI bots - they tell the bot exactly ‘this page is an article,’ ‘this data is company information.’ Without them, an AI bot has to guess at semantics by parsing raw HTML, which is error-prone and fragile. With a schema markup, AI bots can route, summarise, or act on content far more accurately.

Content

Content

When you add content to your site you need to factor in these cues so that AI bots can reliably find, extract, and reason over the right parts of a page without missing crucial context. This makes the summarisation, Q&A format, chat responses, or content recommendations far more accurate and robust.